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Exam Number : Salesforce-Consumer-Goods-Cloud
Exam Name : Salesforce Certified Consumer Goods Cloud Accredited Professional
Vendor Name : Salesforce
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Salesforce-Consumer-Goods-Cloud Exam Format | Salesforce-Consumer-Goods-Cloud Course Contents | Salesforce-Consumer-Goods-Cloud Course Outline | Salesforce-Consumer-Goods-Cloud Exam Syllabus | Salesforce-Consumer-Goods-Cloud Exam Objectives

Exam Specification: Salesforce Certified Consumer Goods Cloud Accredited Professional

Exam Name: Salesforce Certified Consumer Goods Cloud Accredited Professional
Exam Code: Not specified
Exam Duration: Not specified
Passing Score: Not specified
Exam Format: Multiple-choice, multiple-answer

Course Outline:

1. Introduction to Consumer Goods Cloud
- Understanding the role of the Consumer Goods Cloud Accredited Professional
- Overview of the Consumer Goods Cloud solution and its capabilities
- Exploring the unique requirements and challenges in the consumer goods industry

2. Consumer Goods Cloud Implementation and Configuration
- Understanding the implementation process of Consumer Goods Cloud
- Configuring Consumer Goods Cloud objects, fields, and relationships
- Setting up data models to support consumer goods management

3. Account and Contact Management
- Configuring account and contact management processes
- Setting up customer hierarchies and relationships
- Implementing account segmentation and targeting strategies

4. Order and Inventory Management
- Designing order management processes and workflows
- Managing product catalog and pricing information
- Implementing inventory tracking and fulfillment processes

5. Retail Execution and Visit Planning
- Configuring retail execution processes for field sales teams
- Setting up visit planning and route optimization
- Enabling real-time collaboration and communication with retail partners

6. Trade Promotion Management
- Implementing trade promotion planning and budgeting processes
- Configuring trade promotion programs and discounts
- Monitoring and analyzing trade promotion effectiveness

7. Analytics and Reporting
- Designing and creating custom reports and dashboards
- Analyzing sales, inventory, and trade promotion data
- Providing actionable insights for sales and marketing teams

8. Integration and Data Management
- Integrating Consumer Goods Cloud with other systems and data sources
- Managing data migration and data integration processes
- Ensuring data security and privacy compliance

Exam Objectives:

1. Understand the role and responsibilities of a Salesforce Consumer Goods Cloud Accredited Professional.
2. Configure and customize Consumer Goods Cloud to meet specific consumer goods industry requirements.
3. Manage account and contact information effectively.
4. Implement order and inventory management processes.
5. Set up and manage retail execution and visit planning processes.
6. Manage trade promotion planning and execution.
7. Design and create reports and analytics to track sales and performance.
8. Integrate Consumer Goods Cloud with external systems and manage data migration.

Exam Syllabus:

Section 1: Introduction to Consumer Goods Cloud (10%)
- Role and responsibilities of a Salesforce Consumer Goods Cloud Accredited Professional
- Overview of Consumer Goods Cloud and its capabilities
- Understanding the unique requirements and challenges in the consumer goods industry

Section 2: Consumer Goods Cloud Implementation and Configuration (15%)
- Implementation process for Consumer Goods Cloud
- Configuration of Consumer Goods Cloud objects, fields, and relationships
- Data modeling for consumer goods management

Section 3: Account and Contact Management (15%)
- Configuration of account and contact management processes
- Customer hierarchies and relationship management
- Account segmentation and targeting strategies

Section 4: Order and Inventory Management (15%)
- Designing order management processes and workflows
- Product catalog and pricing management
- Inventory tracking and fulfillment processes

Section 5: Retail Execution and Visit Planning (15%)
- Configuration of retail execution processes for field sales teams
- Visit planning and route optimization
- Real-time collaboration and communication with retail partners

Section 6: Trade Promotion Management (15%)
- Trade promotion planning and budgeting processes
- Configuration of trade promotion programs and discounts
- Monitoring and analyzing trade promotion effectiveness

Section 7: Analytics and Reporting (10%)
- Designing and creating custom reports and dashboards
- Analysis of

sales, inventory, and trade promotion data
- Providing actionable insights for sales and marketing teams

Section 8: Integration and Data Management (15%)
- Integration of Consumer Goods Cloud with other systems and data sources
- Data migration and data integration processes
- Data security and privacy compliance

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Salesforce Goods Exam Questions

Meet “Watson,” the AI Chatbot Answering Coronavirus Questions

Cristina Jones, SVP Customer Marketing, Brand Sponsorships, and C-Suite Engagement, Salesforce

The following content was written by Salesforce

For many organizations, the COVID-19 epidemic has halted business in its tracks. But there are companies and groups big and small that have found ways to keep going—to keep their workforces employed and engaged, and keep their customers equipped with what they need. In Rising to the Occasion, we’re taking a look at how organizations can make big pivots quickly, and the tools that help them pull it off.

In this time of uncertainty, people want answers; but the huge influx of information requests can quickly drown customer service teams.

“Many industries are in a state of emergency when it comes to serving customers,” said Matt Candy, Global Lead for IBM iX. “COVID-19 has impacted most if not all businesses in unprecedented ways, and customer service centers are suffering. Due to increased demand, teams that used to reply in minutes are now taking hours.”

One source of relief for government agencies, healthcare organizations, and academic institutions is coming from IBM’s Watson Assistant for Citizens. Watson Assistant for Citizens is an assistant with artificial intelligence that can understand and respond to common questions about COVID-19 on its own. The tool, which is free for 90 days, leverages current data like guidance from the CDC and local sources, such as links to school closings, news, and state updates.

Organizations can also choose to customize the solution to address questions specific to their area or region, including: “What are cases in my neighborhood?” “How long are schools shut down?” and “Where can I get tested?”

For IBM customers that utilize the power of the Salesforce platform, adding AI service has been ground-breaking.

“Education in particular has been thrown for a loop,” said Candy. “Technology has enabled classrooms to still serve their students online, but most schools are not set up to have a customer service center to answer the inundation of student and faculty questions.”

La Trobe University was the first Australian customer to deploy Watson Assistant for Citizens. They partnered with IBM and Salesforce last throughout 2019 and 2020 to re-invent the research management process for academia and knew that Watson Assistant for Citizens would be another game changer.

As lockdowns spread across Australia, La Trobe University worked with IBM to launch a chatbot to answer frequently asked questions about the virus’ symptoms, state and federal restrictions, and the status of the University. The chatbot is available on their website for all staff, faculty, and students to utilize for the latest details on COVID-19 and specific impacts for the La Trobe student community.

The University of Arkansas for Medical Sciences also implemented the solution, in just nine days. They deployed a virtual agent so citizens could get their questions about testing, symptoms, and resources answered quickly. Information is automatically sent to a mobile COVID-19 triage clinic to increase the speed of response. Average registration time[1] has been slashed by 50 percent for those using the solution.

“By resolving simple requests through chatbots, customer service teams are freed up to take on more complex or sensitive requests,” said Candy. “This is so important when information is changing by the minute. Responding with relevance, speed, and service continuity is the best service organizations can provide in this time of crisis. Salesforce already offers an amazing platform for customer service, and we are thrilled to add on this powerful AI tool.”

IBM is offering Watson Assistant for Citizens for no charge for at least 90 days and will assist with initial set up, which can typically be done in a few days. The initial solution is available in English and Spanish and can be tailored to 13 languages. The offer includes access to 15 pre-trained COVID-19 “intents” or queries. “Intents” are purposes or goals that are expressed in a customer’s input, such as answering a question. By recognizing the intent expressed in a customer’s input, the Watson Assistant service can choose the correct dialog flow for responding to it.

At Salesforce, taking care of one another is our first priority. We developed Salesforce Care, a set of free rapid response solutions, to help companies stay connected to their employees, customers, and partners right now. Since launching, more than 3,700 companies from 47 countries have signed up. Visit salesforce.com to learn more.

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