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Exam Code: CDMP
Exam Name: DMI Certified Digital Marketing Professional
Number of Questions: Typically 100-200 multiple-choice questions. Recent information suggests 120 questions.
Time Allotted: Usually 120 minutes (2 hours) or 180 minutes (3 hours)- depending on the specific version of the exam.
Passing Marks: Generally 60%.
Exam Format: Computer-based- often online proctored.

- Digital Marketing Introduction
- Principles of Digital Marketing
- Digital research
- Developing objectives
- Cultural research
- Connecting with the customer

- Content Development
- Content marketing concepts and strategy
- Developing a content marketing plan
- Publishing and distributing content
- Using content research to find opportunities
- Creating and curating content
- Metrics and performance
- Establishing content intent

- Social Media Marketing
- Key social platforms for digital marketing
- Growing and engaging an audience
- Developing data-driven audience and campaign insights
- Setting up a social media experience for a business
- Creating and optimising social media campaigns
- Live-online practicing on social media advertising

- Search Engine Optimisation (SEO)
- SEO fundamentals
- Keywords and SEO content plan
- Measuring SEO performance
- Aligning SEO and business objectives
- Optimising organic search rankings

- Google Paid Search and Google Video – YouTube
- Fundamentals of paid search
- Search campaign management
- Paid search campaign measurement
- Paid search campaign creation with Google Ads
- Fundamentals of display and video advertising
- Google display network and video ad formats
- Creating and managing a YouTube channel
- Creating display and video campaigns
- Targeting display and video campaigns
- Measurement and optimisation
- Reporting on display campaign

- Email Marketing
- Email marketing fundamentals
- Email design
- Testing and optimising an email campaign
- Tools and strategy
- Creating an effective email campaign
- Marketing automation

- Website Optimisation
- Web design and website optimisation
- Design principles and website copy
- Publishing a basic website
- User-centred design and website optimisation
- Website metrics and developing insight

- Analytics – Google Analytics
- Web analytics fundamentals
- Creating and configuring a Google Analytics account
- Monitoring campaigns with Google Analytics reports
- Setting goals with Google Analytics
- Analysing and recording Google Analytics data
- Using Google Analytics 4

- Design Strategy
- Digital strategy fundamentals
- Setting strategy objectives and KPIs
- Digital strategy research
- Developing a creative strategy
- Executing a Digital Marketing strategy
- Communicating a Digital Marketing strategy
- Forecasting performa/nce