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Gain greater understanding of the key features, capabilities and benefits of the Customer Decision Hub in this essentials course. Learn how components such as Proposition Management, Predictive Analytics and Interaction History are used to create, simulate and analyze real-time Next-Best-Action decision strategies. Get hands-on experience building strategies for real-time interactions as well as simulating and analyzing their results using Visual Business Director.

Understand the basic components and capabilities of Pega's Customer Decision Hub.
Understand how Next-Best-Action improves the customer experience.
Create a predictive model and use it in the Next Best Action strategy.
Explain how adaptive modeling works and configure adaptive models.
Prioritize propositions based on marketing weight, customer intent and predicted customer.
Run alternative strategies and compare the results using Visual Business Director.

Course Outline
Course Introduction
Before You Begin
- Improving Customer Experience with Next-Best-Action
- Improving the Customer Experience with Next-Best-Action
- Inside Pega Decision Management
- Enriching Business Applications with Next-Best-Action
- The Importance of Propositions
- How to Design a Decision Strategy
- Using Decision Analytics in a Decision Strategy
- Making Your Next-Best-Action More Relevant
- Testing strategies en masse with simulations
- Take control of your next-best-action strategy
- Manage Business Rules Changes
- Assessing the impact of a new product offer
- Decision strategy execution
- Balancing Business Objectives with Customer Needs
- Avoiding redundant product offerings
- Retaining your Customers with Predictive Analytics
- Avoiding Loan Default with Predictive Analytics
- Third Party Predictive Models
- Predicting Customer Behavior Using Real-time Data
- Your First Decisioning Assignment
- Course Summary
- Before You Leave